
Pfizer Inc.
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Founded Date December 30, 2010
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to release a new ‘discrete’ form of the drug that will replace the iconic – and quickly recognisable – little blue pill.
The unique diamond-shaped tablets could soon be changed by a pink, rectangle-shaped ‘wafer’ that dissolves on the tongue, meaning it does not require to be taken with water.
About half of guys over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug first came to the market in the 1990s after being developed by the American pharmaceutical business Pfizer.
It was very first developed in the 1980s as a heart problem medication, but trial participants observed it had an unusual side result – frequent erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has looked for a hallmark in the UK for the brand-new type of the drug, Viagra ODF.
Viatris has currently released the Viagra ODF in Canada and marketed it as being ‘thin and discreet’ which might be more suitable for numerous consumers.
The distinctive tablets – which can trigger humiliation for some patients – has actually been reinvented and a brand-new dissolvable type may be offered to Brits in the next 5 years. Stock image
‘Tablets are not always tolerable to clients and likewise sometimes the size of tablets might put clients off having them,’ Thorrun Govind, pharmacist and health professional, informed The Telegraph.
She added: ‘Some guys may still be discovering the principle of having Viagr awkward, but I would hope that men’s health and discussions about sexual health have carried on considering that Viagra was very first created.’
Ms Govind thinks this brand-new design is a ‘positive step forward’.
The new dissolvable medication is believed to likely pertained to the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, told the paper that the trademark application is a ‘excellent indicator’ it will be available within the next five years.
She described trade mark registrations can be cancelled if they are not used for a continuous period of 5 years or more after registration. As a result, it seems Viatris plans to launch the item within the next couple of years.
However, giving a trademark would not ensure the ODF might be offered and it would need to be approved by the Medicines & Healthcare products Regulatory Agency initially.
It’s expected to cost the very same as the tablet version and to be available in the very same dosages.
A total of 4.57 million prescriptions for sildenafil, more typically known by the brand name Viagra, and other kinds of impotency drugs sold under the trademark name Cialis and Levitra, were dished out by the health service in 2023
This follows dodgy Viagra was found to be Britain’s most significant fake drug after more than ₤ 6.2 million of phony blue tablet were taken by UK regulators in 2023.
More supplies of the erectile dysfunction drug were found than knock-off variations of painkillers like morphine.
Health authorities said online merchants flouting regulations lagged the counterfeit materials with many being imported from nations like India without an appropriate licence.
Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), show 2.6 million dosages of sildenafil, the generic name for the medication best known as Viagra, were seized in 2015.
Another half-million dosages of tadalafil, another erectile dysfunction drug sold under the brand name Cialis worth ₤ 1.2 million were likewise seized.
While all medications carry possible side effects drugs from undependable might either not work or carry additional components or contaminants like heavy metals or other drugs that could be unsafe.